Netflix didn’t promote a series about the end of the world. It sold a way to survive it.





* Case Film






We brought KIMERA, the fictional real estate agency from Billionaires’ Bunker, into the real world and put the show’s actual bunker up for sale.







* Inside the series’ immersive real bunker set.





















We built KIMERA as a fully operational real estate brand, where every touchpoint, from social and digital to TV, outdoor and pop ups, moved the fiction forward.










* SALES VIDEO: KIMERA aired a TV spot featuring the series’ lead actress as the final reveal.













Our talent, creators and influencers didn’t just promote KIMERA. They became characters in its story.






















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We even staged fake moves outside real celebrities’ homes in exclusive neighbourhoods, fueling speculation about KIMERA’s first buyers.